Today's agenda
Rapid execution
Next best openers for the tail hedge
Three highest-probability firms to research now — and what's outstanding on our side before the IC.
Your tasks
Awaiting from counterparties
Re-engagement
High-value contacts with no contact logged for 90 days or more.
Looking for warm contacts left cold…
Market wire
Live macro and headlines matched to our managers' strategies.
Checking what moved
Deal volume
Open deal value by manager, from the live pipeline.
Mon 20 — Sun 26 July
Everything due, then today in detail. Each item links to the tool it belongs to.
Weekly meeting
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Annual leave
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Task Tracker
Every live task — grouped by project or by person. Tick it off when it's done; open a card to edit.
Cap Raise
Seeker's own raise. Shared documents anyone here can add to, and a target-investor list linked to your contacts — click any investor to open their record.
Cap raise
Documents
Market Intelligence
The embedded competitor + data engines. Honest by design — never a synthesised NAV, and the signals engine never asserts a market condition. The AI market reads are Claude’s reading of the wire, labelled as such, not fact. Kept what earns its place; dropped the rest.
Progress Reports
Is the raise working. The money, the meetings, the replies and the outreach — then the funnel that produces them and the people doing the work.
Deal pipeline & forecast
Subpage · weighted value and win rate, from the deals boardTeam effectiveness
Every project with tasks, ordered by what is overdueCoverage by segment
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How to use the Platform
Everything you need for your first week, in the order you will actually need it. Fifteen minutes to read; keep it open beside you the first few times.
Ten minutes, and you'll know your way around. Everything below is here as reference for afterwards — you don't need to read it before you start. Click a video to play it larger.
Meetings booked, per mandate, per week. Everything in here exists to move that number. Calls and emails are how you get there, not the point — the CRM counts them so you can see whether the week is on track, and the weekly shape we work to is 30 calls · 100 emails · 50 LinkedIn · 5 meetings each.
- Sign in with your Seeker email. One login; the Task Tracker no longer asks for a second.
- Open your Profile (your initials, top right → Profile) and fill in your job title and phone. These two are the only things the email signature can't work out for itself. Your signature appears underneath as you type — it is added to every email you send, so you never paste one again.
- Check your name reads properly. Emails now go out showing your full name, not a mailbox stub. If the preview looks wrong, tell Ava before you send anything.
- Find who to talk to. Relationships → Contacts or Firms Narrow with the filters until you have a group worth a morning — country, allocator type, mandate fit, when they were last contacted. If you don't know where to start, use Tools → Find Allocators, which ranks the book against a chosen mandate.
- Save that group as a list. "Save as list", top of the table Name it for what it is ("Swiss multi-FOs, not contacted in 90 days"). A list is a working queue, not a report — it is there to be worked through and finished.
- Work it in the Comms Hub. The "Comms Hub" button, top left of every page Find your list, and it steps you through it one person at a time — Person 3 of 41, Previous and Next. Each person arrives with everything on one screen: their history, the call button, the email box, the Playbook, their local time and your notepad. You do not go looking for anything.
- Log what happened, while it is in your head. Calls and emails sent from the CRM log themselves. A conversation that happened anywhere else — a call on your mobile, a chat at a conference — only exists if you write it down. An unlogged meeting is one nobody else can build on.
This is the part people get wrong, and we have the evidence for it. Across 1,826 sent emails: an email written once for one person got a 14.2% reply rate. A reused template got 2.8%. Five times the reply rate for a few minutes' work, and the difference is not close enough to be luck.
- Use the Playbook as a scaffold, never as copy. It gives you the shape of a good approach. The words have to be yours and about them.
- "Draft with Claude" is a first draft, not a send. Read every line. It knows the mandate; it does not know what you talked about in June.
- Never write "quick 15 min?" — it is the worst-performing opener we have.
- Half of all replies come within 0.7 days. If you are going to follow up, follow up.
- Search from anywhere with Ctrl K (⌘K on a Mac). People, firms, pages. It is faster than the menu every single time.
- The arrows beside the search box are Back and Forward through the Platform itself — not the browser. Use them to bounce between a firm and the people at it.
- A filter that returns nothing usually means the wrong filter, not an empty world. If a search of 14,000 people returns zero, loosen it before you believe it.
- Never bulk-archive anything. Being able to see a record matters more than a tidy screen, and archiving hides people from everyone, not just you.
Say so, with the detail. "The Firms filter is broken" cannot be chased; "filtering Firms by Switzerland + Multi-FO gave me 0, and I know there are Swiss multi-FOs" gets fixed the same day — that exact report is how a real bug was found in August. A number that looks wrong usually is wrong, and it is worth thirty seconds of your time to report it.
Blog Formatter
Paste a finished article straight out of Word. It comes back laid out in Seeker’s house style, ready either to go on the website or to hand to somebody as a document.
Download page + Download images gives you the finished
insights-<name>.html and the charts already named to match it; drop the images
into assets/img/insights/ and the page finds them, nothing to rename.🔴 Insights articles need Thornbridge sign-off before they go public.
Profile
Your details, signature and defaults — off the content nav, under the avatar.
- Press Copy my signature above.
- In Gmail: Settings ⚙ → See all settings → General → Signature.
- Create new if you have none, then click into the big box and paste (⌘V).
- Underneath, set signature defaults to it for new emails and replies.
- Scroll to the bottom and press Save Changes — Gmail discards it otherwise.
Team & Admin
Roster and per-person auth. Deactivated members are preserved (owner links intact), never deleted.
Access log
Who accessed what, when and from where — with the route each person took and the exact before → after of every change. Restricted to Ava; Workers are auth-gated and origin-scoped.
Data & imports
Occasional bulk clean-up — imports, dedupe, enrichment and the verification workflow. Kept out of the daily path.
Import
Excel or CSV → Contacts and Firms. You map the columns, see what will happen, then apply. Every import is undoable.
Dedupe
FK-safe merge proposals for review — never merges without approval.
Enrich & verify
Web + LinkedIn verification, cursor by verified_at. Lusha at contact level.
Settings
Workspace, integrations and display.
category column alongside the real type. This writes the type each contact already shows as onto the record, so the old column stops being load-bearing and can be deleted. Nothing on screen changes — that is the point.
Outreach Scorecard
The same people and channels as the team table on Progress Reports, plus the three things that only live here: manual top-ups for LinkedIn, the per-mandate filter and the twelve-week roll.
Call history
Every call auto-logged from the in-Platform dialer, with disposition and duration. Feeds the scorecard and each contact's timeline.
Meetings
Meetings link back to the firm dossier; branded minutes auto-attach, and party-lane tasks split our actions from their commitments.
Marketing Content
Everything Seeker publishes, in the order you need it: what's dated, what needs you, what's in production, and the Barometer.
My Docs
Write and keep documents inside the Platform. Mine is yours alone; Team is shared with everyone at Seeker — the curated Lists live there too.
Communications Hub
The day on the left, the work on the right. Pick what you want to do, then who with.
Contacts
Role-aware profiles across the register — allocators, managers, service providers and introducers. Click a name for the dossier.
What's Working
The feedback loop. Everything on this page is computed from the email actually on file — it moves as the book does. The July 2026 study that set our writing rules is kept at the bottom, as the benchmark to beat.
The July 2026 study — the benchmark, not a live counter
A one-off analysis of 1,826 emails on 17 July 2026. These four numbers are frozen at that date and are what the writing rules below were derived from. Compare them only with the first approach figure at the top of the page — the study measured cold approaches, so putting it beside a rate that includes replies inside live conversations would show an improvement nobody made.
Rules this evidence writes
What the logged outcomes say
The live counterpart to the study above — read from the outcomes actually logged, so it grows as the team logs them.
Import a spreadsheet
Drop in an Excel file or a CSV — a list of contacts, a conference delegate list, a data provider's export. You say which column is what, see exactly what will happen, and only then does anything get written. People go to Contacts, their firms go to Firms, and the two are linked. Every import can be undone.
An Outlook .olm is a whole mailbox, not a spreadsheet — it belongs in Import Outlook mail, which logs the email in it as activity against the people it was with. Drop one here anyway and you will be taken there.
One row usually describes a person and the firm they work at, so it becomes two records: the person under Contacts, the firm under Firms, linked together. A firm we already hold is linked rather than duplicated. Anything the sheet does not say is left blank — nothing is filled in with a guess.
Until today the importer stamped mandate: Multiple on every contact it created, alongside three other invented values. contacts.mandate is the field the Approved Target List reads, which is why it has been marked unusable. This counts how much of it carries that fingerprint.
Import Outlook mail
Drop in an Outlook archive (.olm) and the email in it becomes logged activity — on each person's record, on their firm, and on your Outreach Scorecard. The file is read on this Mac and never uploaded. Only mail to or from someone already in the book is imported, so personal mail stays out. Nothing is written until you have seen the list.
In Outlook for Mac: Tools → Export, tick Mail, and save the .olm somewhere you can find it. On Windows Outlook the equivalent export is a .pst, which this cannot read yet — say the word and it can be added.
Imported: each business email, as a logged activity with its real date,
direction, subject and opening lines, attached to the person it was with and to their firm,
credited to the mailbox's owner so it counts on the scorecard.
Not imported: mail with someone who is not in the book yet (they are listed for you
to add), internal mail between the team, newsletters and system mail, Junk, Deleted and
Drafts, and anything already logged. Attachments and calendar entries are not imported —
this pass is email only.
Verify contacts
Check one person against Lusha and a sourced web search, then decide field by field what goes into the record. Nothing is ever written until you tick it and press apply.
Three ways in: search for one person, pick a saved list to work through it in order, or press Next unchecked to sweep the whole book oldest-first. Verifying needs a name and a firm — the question being asked is “does this person still work there”.
Each check asks three sources — our own record, Lusha, and a web search that must cite the pages it found — across six fields: firm, title, work email, phone, LinkedIn and location. It also asks the question that matters most: is this the same individual, or someone who shares the name.
Classify contacts
Everyone with no contact type, grouped by firm. Set a firm’s type once and it answers for everyone there. Nothing is written until you press apply.
Find Allocators
Describe the allocator you want and Claude goes and finds them — web-verifying each candidate is still operating, pulling current contacts, and flagging compliance risks before anything reaches the register.
Firms
Every firm as a dossier — click a row for the working record, or open its command centre.
LP Pipeline
Probability-weighted, across every live mandate.
Verify firms
Check one firm against Lusha and a web search that has to cite its pages, sort out which records are branches of one group, or run a bulk pass. Nothing is written without you.
Mandates
Every live mandate — the fact sheet we hold, its approved target list, and where it stands in the pipeline. The future ManCo "fund master" would extend from here.
Prospect Mandates
Every manager we might sign, closest to signing first, with what is in the way and the work behind each one. This is the GP pipeline.
Manager DD
Due-diligence scorecards behind each manager — track record, drawdown against volatility, correlation, return and AUM, against the five guardrails. Track record is reported honestly, never a synthesised NAV.
Matchmaker
Ranked allocator × mandate pairings across the whole book, with the reasoning behind each score — so time goes to the highest-probability pairings.
Lists
Working sets — a trip, a mandate push, a close priority. Open one to filter the register down to it.
Activities
Every logged communication across the book — calls, emails, meetings, notes and tasks. This is the source the scorecard counts from.
Weekly Digest
What actually happened this week, by mandate — written to be read in two minutes and sent to the team.
Notes
Every note written against a contact or mandate, newest first, beside the live activity feed.